About Us 2018-08-05T19:30:12+00:00

Nuummite Consulting is a boutique consulting firm established to support businesses grow and chart new strategies within their respective domain.

Our partners have all served in either CxO or senior executive positions in multinational companies. Their guidance and perspective stems from their years of experience of running companies within the same industries as our clients’.

Further, their wealth of connections and knowledge covers the local, regional and global scene.

Nuummite has offices in Dubai, Amman, Riyadh and Jeddah.

Our leadership

Raed Hafez

Managing Director

Raed brings over 20 years’ of diverse experience in international business and a wealthy network of business partners. He has gained extensive hands-on practice in the commercial world, in particular during times of economic uncertainty and financial downturn. The skills he has developed during his career to date, have armed him with the insight and know-how to thrive in many challenging industries and domains.

Bashar Hafez


As Partner, Bashar, lead the account of Dubai Chamber of Commerce, launching the Smartpreneur program and Dubai Startup Hub. Bashar has amassed over 18 years’ experience that has been gained working for Fortune 500 companies, small businesses, and startups, across a variety of sectors including IT, retail, real estate and transportation.

An entrepreneur by trade, Bashar has partnered with E-Nor Inc., a silicon valley digital analytics and marketing optimization consulting firm, to establish the middle east business since 2014 with key major account wins such as MBC, Emaar, OSN, Saudi Airlines, Jarir, Publics Group among others.

Formerly, Bashar was the Senior Portfolio Manager for Motorola Mobility for the Middle East & Africa, where he was responsible for managing the life cycle of products. Throughout his career with Motorola, he was responsible for global businesses in the mobile communication and telecom sectors.  He played a pivotal role in extensive projects from the initial product definition and requirement phases to completion. Essential to success in his time with Motorola was the delivery of clear, concise and timely communication regarding the development and capabilities of new products and the associated trade-offs involved.

Our Consultants

Tarik Marzokah

Project Manager

As Project Manager, Tarik spearheaded the entrepreneurship activities for Dubai Startup Hub, an initiative by the Dubai Chamber of Commerce and Industry. Working with the internal team within the chamber to manage an online portal for startups and organize offline activities such as the annual Smartpreneur competition and Dubai Startup Hub networking Series. Formerly Tarik acted as the UAE Marketing Manager at Wiko Mobiles, responsible for planning and executing all marketing activities across the UAE. Tarik also brings expertise in entrepreneurship as part of the founding team for juuduu.com, an E-commerce platform, associated with Non-profit organizations in the region. With previous experience at Motorola Mobility, he oversaw the implementation of the marketing activities in the Middle East & Africa region and headed the execution of the short and long term growth plans succeeding the global strategy of the brand. Prior to telecom, Tarik was involved in the events management industry as a Project Manager for corporate events at various scales. From grand opening ceremonies, product launches, active regional road shows, to entertaining gala dinners, and simple conferences for multinational corporations and government sectors.

Jumana Abu-Hassan


As an analyst, Jumana is responsible for leading and executing projects through data collection, analysis and synthesis. An Industrial engineer by education, Jumana brings her optimization mentality into every project and industry she works on. Jumana has worked in a variety of industries including telecommunications, Aerospace, Logistics, Food and Beverage, and Insurance and technology which helped in deepening her knowledge and giving her the ability to work in dynamic and challenging environments. Through developing feasibility studies, business plans and market entry-studies, she has helped clients enter different markets and start their own business, in addition to helping others in process optimization and growth plans. Over the course of her career, Jumana worked in Canada, Dubai and Jordan. 

Mohamad Abdallah

Digital Marketing Executive

Mohamad is a Digital Marketing Executive at Nuummite Consulting. As part of the team at Nuummite Consulting, Mohamad works on content creation and marketing. He also conducts marketing evaluations and plans for Nuummite’s clients. Throughout his years prior to joining Nuummite Consulting, he has worked on multiple projects for various industries ranging from retail to media.

Previously, Mohamad worked in the media industry, where his duties included identifying market trends and marketing content, targeting the media industry in the MENA region. His experience also included preparing and executing marketing strategies for an FVOD (free video-on-demand) platform in the region.

Personally, Mohamad is passionate about technological and digital innovations.