Developing an Omnichannel Strategy

In order for a customer to, inevitably, make a purchase of a certain product, then he/she needs to cover 20-30 touchpoints of that specific brand before such a conviction is made. What does this mean for you, a...

How Blockchain Technology has Revolutionized Online Transactions

We all started hearing of Blockchain about nine years ago and most of what we heard was associated with Bitcoin. Fast Forward 9 years later and the technology is everywhere with many Fintech startups focusing on the Blockchain technology. So, what exactly is B...

The Retail Meltdown

https://www.youtube.com/watch?v=Rq9TcTbxL8o In the middle of the growing e-commerce world, consumers are becoming more demanding of retailers and have higher expectations. Shopping malls and department store...

Entrepreneurship Competitions: What should you do?

The MENA region is booming with investment opportunities. Entrepreneurs in the region are getting more attention and opportunities for investments now more than ever. To be successful, startups need to find the...

IT in Insurance Industry

The insurance industry has been seeing many challenges in the past decade with globalization, the financial crisis and the advent of new innovations and business models in this sector. Regionally, in the past decade, the GCC insurance market experienced a d...