Developing an Omnichannel Strategy

In order for a customer to, inevitably, make a purchase of a certain product, then he/she needs to cover 20-30 touchpoints of that specific brand before such a conviction is made. What does this mean for you, a...

The Retail Meltdown

https://www.youtube.com/watch?v=Rq9TcTbxL8o In the middle of the growing e-commerce world, consumers are becoming more demanding of retailers and have higher expectations. Shopping malls and department store...