6 Benefits of Digital Transformation

Transforming your business involves digitizing all your business workflows including the online customer channels and the inner processes of your business. But what are the benefits of such a transformation? An...

Investing in Digitization

Fundamentally, a business enterprise would exist in a 'going concern' to make profits and maximize the shareholders' value. Digital transformation is one such innovative strategy that an enterprise should look to practice in a structured and time-bound manner....

Keys for a successful investment pitch

Why do some Entrepreneurs get significant funding for their startups from multiple sources and others struggle to get a small amount from one? If you look at the amount of funding in the region; it is quite obv...

Comparing your brand to the competition

How does your brand compare to that of your competition's? There are many social metrics available that could help a brand compare itself to the competition, but it isn't always that easy to understand exactly how your brand compares "in the eyes of the cus...

4 benefits to using Google Analytics

Many businesses are heavily investing in online activities and advertising, to drive traffic to their website, but still, fail to determine which channels are successful and which aren’t. A business’ online act...

Entrepreneurship Competitions: What should you do?

The MENA region is booming with investment opportunities. Entrepreneurs in the region are getting more attention and opportunities for investments now more than ever. To be successful, startups need to find the...

Customers buying elGrocer!

A leading Mobile Grocery Ordering Mobile platform, elGrocer, has enabled its customers to become owners in the business, not just users.  In a rare move, the platform has offered a significant equity share to be purchased by its users through the crowdfunding ...