Developing an Omnichannel Strategy

In order for a customer to, inevitably, make a purchase of a certain product, then he/she needs to cover 20-30 touchpoints of that specific brand before such a conviction is made. What does this mean for you, a...

Building an E-Commerce Website

According to a recently released infographic by Amazon, e-commerce in the Arab world has been growing faster than any other region. In light of the growing e-commerce threat to physical retailers, retailers sho...

4 benefits of hiring a part-time CFO

Let's face it, many small to medium-sized companies don't have complex financial needs yet; therefore, there is no real need for a CFO right? Well, wrong! A full-time CFO might not be the answer, which is why it is best to look for a part-time CFO. One of the ...

How digitization changed sales

The days of face to face selling are over!  All sales personnel pack up your bags! Well, that might be extreme, but it’s unfortunately not 100% false either.  People and companies are no longer reliant on Sa...

6 Benefits of Digital Transformation

Transforming your business involves digitizing all your business workflows including the online customer channels and the inner processes of your business. But what are the benefits of such a transformation? An...

Investing in Digitization

Fundamentally, a business enterprise would exist in a 'going concern' to make profits and maximize the shareholders' value. Digital transformation is one such innovative strategy that an enterprise should look to practice in a structured and time-bound manner....