A leading Mobile Grocery Ordering Mobile platform, elGrocer, has enabled its customers to become owners in the business, not just users.  In a rare move, the platform has offered a significant equity share to be purchased by its users through the crowdfunding platform Eureeca.  

What is el Grocer?

El Grocer is a disruptive mobile grocery delivery marketplace seamlessly connecting shoppers, brands and retailers.  Having proven the demand, team capabilities, and monetisation potential, el Grocer are set to expand  and fulfill their regional growth ambitions.

Factors driving this conviction:


  • The Middle East, North Africa & Turkey grocery delivery market is estimated to be worth $65B
  • Founded mid 2015 and launched MVP July 2016
  • Double digit month on month user growth
  • Fulfilled about 10,000 orders worth 0.8 million dirhams in 2016
  • Secured over 45 stores covering 89 areas across Dubai with major retail partners including: Circle K, 7-11, Al Maya, Lifco, KP Mart & Others
  • Only platform in UAE to simultaneously offer same store prices and free delivery as well as regular promotions


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