Comparing your brand to the competition

How does your brand compare to that of your competition's? There are many social metrics available that could help a brand compare itself to the competition, but it isn't always that easy to understand exact...

Is your personal information compromised?

This past couple of months have been filled with data breaches and here we are yet again with another one. Equifax is a consumer credit reporting agency, that is one of the largest in the USA. The company gathe...

4 benefits to using Google Analytics

Many businesses are heavily investing in online activities and advertising, to drive traffic to their website, but still, fail to determine which channels are successful and which aren’t. A business’ online act...