According to a recently released infographic by Amazon, e-commerce in the Arab world has been growing faster than any other region. In light of the growing e-commerce threat to physical retailers, retailers should start planning for the future of retail.  

Simply having an e-commerce website is not the answer. A recent study conducted in the US, UK, and Germany found that mobile consumers are deserting their cart if their online shopping experience is flawed. But that’s not true for mobile consumers only! Online consumers, in general, would abandon their shopping carts if their shopping experience was flawed. The better designed your website, the higher the chance that your customers won’t be abandoning their carts.

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Here are 7 essential steps to help you get started with building your own e-commerce website (Article by Nardeen Abdallah, PAYFORT):

Step 1: Choosing the right domain for your website

When considering your business’s domain name, you should make sure that it is:

  • Readable
  • Short
  • Unique

The domain name should clearly describe the business and/or services that are offered.

Step 2: Web developer vs. Platform

This is the crucial step in launching your online website, make sure to do your vetting when it comes to hiring a developer. Get references from other online websites the developer has built.

If you didn’t find a developer that would build your online website, you can always refer to build it via an online platform such as Shopify or Shopgo.

Step 3: Design your store

To save some time, you can buy a ready theme from websites like https://themeforest.net/. To find a layout that resembles the look and feel you desire from an e-commerce perspective.

At the beginning, don’t waste your time on building a theme from scratch, the customization process can be a very timely and frustrating one. So, if you can find a theme you like, you’ll likely save yourself quite a headache.

And in case you used one of the online platforms to build the site, they should offer you a ready theme.

Step 4: Integrate your store with a shipping courier and payment gateway

You need to consider the following when choosing a payment gateway:

  • Your country of operation
  • Your trade license
  • Integrating both global and local payment methods

Also, you need to consider the following when choosing a shipping courier:

  • Ship globally, locally or both?
  • The shipping fees
  • Trade licenses
  • Does the courier offer cash on delivery?

Step 5: Adding products

The features you need to add to the product pages will vary according to the type of your e-commerce site. But most of them share the same essential things:

  • Product title
  • Images
  • Add to cart button
  • Price
  • Availability

Step 6: Checkout page

When it comes to e-commerce checkout, there’s so much that can be done, Before you start changing button colors and hoping for vast improvements, maybe you should take a step back and look at the big picture. Make sure your checkout page always has simple, clear and user-friendly steps, thus helping you increase the checkout conversion rate and also avoid your customers abandoning their shopping carts during the checkout process.

Step 7: Market your website

A few simple tips you can follow here:

  • Create a unique product content
  • Use social media wisely
  • Don’t forget email marketing

 

Starting an e-commerce website is quite an involved and detailed process. Our consultants are readily available to assist you in the process of building and designing your e-commerce website.

For all your questions contact us on sales@nuummite.com.

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